Social Media Specialist

  • Lagos, Lagos, Nigeria
  • Invaders Consulting
  • Full-Time
  • Remote
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Job Description:

About the Role

We are looking for a creative, strategic, and results-driven Social Media Specialist to strengthen the digital presence of Invaders Consulting and support the visibility of our clients through compelling content, employer branding, and digital engagement.

In this role, you will develop and execute social media strategies that enhance brand awareness, generate quality leads, attract top talent, and build thriving online communities. Working closely with our leadership, consulting, and marketing teams, you will create engaging content that showcases our expertise in leadership development, Artificial Intelligence, business skills, talent solutions, and the future of work.

This opportunity is ideal for a marketing professional who understands that social media is more than posting content—it's about building trust, influencing audiences, driving engagement, and delivering measurable business results.


Key Responsibilities

As a Social Media Specialist, you will:

  • Develop and implement creative social media strategies aligned with business and marketing objectives.
  • Create, schedule, and publish engaging content across LinkedIn, Facebook, Instagram, X (formerly Twitter), YouTube, and other relevant platforms.
  • Build and strengthen the company's employer brand by showcasing culture, career opportunities, thought leadership, and organizational achievements.
  • Support recruitment campaigns by developing engaging job advertisements and talent attraction content.
  • Produce compelling visual, written, and short-form video content that resonates with diverse audiences.
  • Monitor social media performance using analytics and provide recommendations to improve reach, engagement, and conversion.
  • Manage online communities by responding to comments, messages, and audience enquiries in a timely and professional manner.
  • Collaborate with internal teams to promote events, learning programmes, conferences, client success stories, and business initiatives.
  • Stay informed on emerging digital marketing trends, platform updates, and AI-powered marketing tools to continuously improve campaign performance.


Requirements

To excel in this role, you should possess a combination of creativity, strategic thinking, digital marketing expertise, and strong communication skills.

Education

  • Bachelor's degree in Marketing, Mass Communication, Digital Media, Public Relations, Communications, Business Administration, or a related discipline.

Experience

  • Minimum of 2 years of professional experience managing social media platforms for organizations, agencies, or brands.
  • A strong portfolio showcasing social media campaigns, content creation, graphic design, video production, or employer branding initiatives.
  • Portfolio links are mandatory.

Technical Skills

Excellent proficiency in at least three of the following:

  • Canva
  • Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, or After Effects)
  • Meta Business Suite
  • LinkedIn Campaign Manager
  • Buffer, Hootsuite, or similar social media scheduling platforms
  • Google Analytics
  • CapCut
  • ChatGPT, Adobe Express AI, or other AI-powered content creation tools

Additional competencies include:

  • Strong copywriting and storytelling skills with the ability to create engaging, audience-focused content.
  • Experience planning and managing content calendars across multiple platforms.
  • Working knowledge of social media analytics, performance reporting, and campaign optimization.
  • Basic understanding of branding, SEO, and digital marketing principles.
  • Excellent written and spoken English with exceptional attention to detail.
  • Ability to manage multiple projects and meet deadlines in a remote work environment.


Who We're Looking For

We're looking for a creative professional who understands how to transform ideas into engaging digital experiences that inspire action and deliver measurable results.

The ideal candidate:

  • Thinks strategically and creates content with clear business objectives in mind.
  • Combines creativity with analytical thinking to make data-informed marketing decisions.
  • Has a strong eye for design, storytelling, and brand consistency.
  • Takes ownership of projects and consistently delivers high-quality work with minimal supervision.
  • Is proactive, adaptable, and thrives in a fast-paced, collaborative environment.
  • Demonstrates resilience, professionalism, accountability, and a strong results-oriented mindset.
  • Communicates confidently and builds positive relationships with colleagues, clients, and online communities.
  • Stays ahead of emerging social media trends, AI tools, and digital marketing innovations through continuous learning.
  • Is passionate about employer branding, thought leadership, and creating meaningful digital conversations that strengthen organizational reputation.


At Invaders Consulting, we value professionals who combine creativity, innovation, collaboration, and commercial awareness to build brands, engage audiences, and create lasting impact.